Web Checkout by Paddle

The smart alternative to in-app payments

Website paddle.com

What it is

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a merchant of record for our customers, taking away 100% of the pain of payments fragmentation. It’s faster, safer, simpler, and much better. 6,000+ SaaS, AI and app businesses use Paddle to solve all their payments, tax and compliance needs. Because the world needs MoR.

Intent

I need it when

Scale app revenue into new international markets without managing local tax registration, currency conversion, or payment method localization

Paddle supports 300+ markets with 30+ currencies, 9+ languages, and localized payment methods (Alipay, local cards, etc.). As Merchant of Record, Paddle handles all tax registration and compliance, enabling businesses to launch in new territories instantly without legal or operational setup.

Reduce operational burden of managing subscriptions, refunds, chargebacks, and customer billing across multiple countries

Paddle's unified platform automates subscription billing, recurring invoicing, chargeback management, and refund processing globally. Customers report 5-6 hours/month saved on manual chargeback processing and 10,000+ support tickets offloaded, freeing teams to focus on product.

Recover lost revenue from failed payments and involuntary churn while optimizing payment acceptance rates

Paddle's Retain product automatically recovers failed payments and reduces cancellations through dunning management and subscription optimization. Customers report $100,000+ in churn prevention and 91% global payment acceptance through intelligent payment routing and localized methods.

Launch a web checkout for a mobile app to capture revenue outside app stores while managing global tax compliance automatically

Paddle's web checkout provides a hosted or custom checkout builder integrated with Merchant of Record services, handling payments, sales tax registration, VAT, and compliance across 300+ markets automatically. This eliminates manual tax filing and lets app developers keep 5% fees instead of 15-30% to app stores.

Monetize a SaaS or digital product globally without building separate payment, tax, and compliance infrastructure

Paddle acts as Merchant of Record, assuming legal responsibility for payments, tax remittance, and compliance. Developers integrate via API or hosted checkout in minutes, avoiding the need to stitch together multiple tools for payments, billing, and tax—reducing time-to-revenue from weeks to days.

Drop

Not a fit when

Business requires only payment processing without tax compliance or subscription management—Paddle bundles these as a Merchant of Record solution
Company operates exclusively within a single jurisdiction with no international expansion plans—Paddle's value centers on global tax and compliance automation
Organization needs direct control over all payment infrastructure and customer data without third-party liability assumption
Product is a physical goods retailer—Paddle specializes in digital products, SaaS, and apps
Business requires sub-1% transaction fees or has negotiated rates below Paddle's standard 5% + $0.50 model

Commercials

Pricing

Revenue-based: 5% transaction fee plus $0.50 per transaction for web checkout; alternative to App Store 15-30% fees. Custom enterprise quotes available. View pricing