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The New Userlist

The New Userlist

Email automation for sophisticated product marketers

Overview

What it is

Userlist is an all-in-one email marketing platform that meets advanced needs of growing SaaS companies. Dynamic segments, conversion goals, A⁠/⁠B testing, company⁠-⁠level workflows, realtime data — you name it. Built for product dreamers, marketing geeks, and email nerds 🎩

Intent

I need it when

Scale email marketing operations while keeping costs predictable and support hands-on

Userlist includes all features across all plans (no feature gatekeeping), dynamic pricing that decreases per-user cost as list grows, and engineer-led support included from day one. New customers get 60-min roadmapping session and optional done-for-you services to accelerate setup.

Integrate email marketing with product data and third-party tools without manual syncing

Userlist offers real-time data sync via REST API, ready-to-go libraries (Ruby, Rails, JavaScript, PHP), and integrations with Segment, Mixpanel, Amplitude, Zapier, and Make. Webhooks enable custom integrations. No manual list updates required.

Manage B2B SaaS customers with multiple team members per account

Userlist's company-level automation and many-to-many relationship model lets you organize users under companies, trigger workflows on account events, and send role-based messages to different team members. This matches B2B data architecture better than flat user lists.

Reduce customer churn and increase activation through targeted in-app and email messaging

Userlist combines email, in-app messages, and internal notifications in one platform. Dynamic segmentation based on user behavior and company data enables highly relevant messaging. Conversion goals and performance reporting help measure impact on churn and activation metrics.

Automate customer lifecycle campaigns from onboarding through retention and expansion

Userlist enables behavior-triggered workflows that automatically send targeted emails at each stage of the SaaS customer journey. Visual workflow builder with branching logic, A/B testing, and conversion goal tracking lets you optimize onboarding, activation, and retention campaigns without manual intervention.

Drop

Not a fit when

  • You need simple email marketing without workflow automation or behavior-based segmentation
  • Your business is B2C with individual users only and no company/account-level relationships
  • You require a completely free solution with no trial card requirement
  • You need email marketing for non-SaaS use cases or traditional e-commerce
  • Your team lacks technical resources to implement API integration or data tracking
Commercials

Pricing

USD0 / monthly View pricing