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Superwall

Superwall

Build & test mobile app paywalls without shipping updates

Website superwall.com
Overview

What it is

Superwall is the ultimate paywall solution for mobile apps. Build and test unlimited paywall designs, pricing, and A/B experiments— all without shipping app updates. With built in analytics, reduce your time to experiment by 90% and grow revenue by 20-30%.

Intent

I need it when

Reduce time-to-market for monetization changes and experiments

Superwall decouples paywall deployment from app releases through event-driven placements and no-code configuration. Teams can trigger paywalls based on existing analytics events, update paywall designs and targeting rules in real-time, and roll out winners instantly without engineering bottlenecks or binary releases.

Increase subscription conversion rates without engineering overhead

Superwall's drag-and-drop paywall editor and 200+ pre-built templates enable non-technical teams to design and deploy high-converting paywalls in minutes. A/B testing and real-time analytics let teams optimize conversion rates (documented 50%+ uplift) without requiring app updates or developer involvement.

Manage subscription revenue and subscriber lifecycle at scale

Superwall provides unified subscriber management, entitlements tracking, revenue analytics, and subscription lifecycle features (free trial reminders, refund protection, cancellation recovery flows). Real-time revenue tracking and attribution enable data-driven monetization decisions across onboarding, upsell, and retention moments.

Test and optimize pricing and offer strategies rapidly

Superwall's AI-powered Demand Score analyzes 1 billion+ paywall interactions to predict user intent and recommend optimal pricing in real-time. Campaign management and A/B testing capabilities allow teams to test pricing tiers, trial durations, and offer variations with results measured within hours rather than weeks.

Orchestrate complex user flows from onboarding through post-purchase

Superwall's Flows feature enables visual design of multi-step user journeys including onboarding, paywalls, and post-purchase actions in a single canvas. Teams can run experiments across entire flows, measure impact on revenue and ARPU, and update live experiences without app store review.

Drop

Not a fit when

  • App does not use iOS or Android platforms (Superwall supports iOS, Android, Flutter, Expo, React Native only)
  • Business model does not rely on subscription revenue or in-app purchases
  • Team requires fully custom paywall code rather than no-code visual editor
  • App has no existing analytics events to use as paywall placement triggers
  • Organization needs on-premise or self-hosted solution (Superwall is cloud-based SaaS only)
  • App requires paywall functionality for web-only applications without mobile components
Commercials

Pricing

Freemium with tiered subscription plans. Free tier up to $10k monthly active revenue (MAR), then 1% of total MAR. Paid tiers: Startup ($49/month + 1% MAR), Scale ($199/month + 1% MAR), Enterprise (custom flat-rate pricing). View pricing