The ultimate A/B testing app for Webflow
Optibase is a modern experimentation platform for teams that want serious testing without enterprise complexity or pricing. Run experiments, personalize experiences, analyze results, and understand user behavior with heatmaps and recordings, all in one place. Fast to set up, flicker-free, and performance-safe, Optibase helps teams learn faster and make confident, data-driven decisions.
Optibase's personalization engine allows marketers to tailor content, messaging, and layouts by geolocation, device, browser, traffic source, and visitor type. Rules can be combined to create audience segments and deliver targeted experiences based on experiment learnings, all through the visual interface.
Optibase provides native Webflow and WordPress integrations with no-code test creation. Non-technical marketers can launch A/B tests, split URL tests, and multivariate tests within minutes using the visual editor, eliminating dependency on engineering teams and reducing time-to-insight.
Optibase supports unlimited concurrent A/B tests on paid plans, with built-in conversion tracking for clicks, form submissions, page views, scroll depth, and custom events. Real-time analytics dashboards and automated reporting provide consistent metrics across all tests, enabling confident data-driven decisions.
Optibase offers a free tier and paid plans starting at $66–$79/month with clear feature limits tied to tested user volume. The pricing is straightforward and designed for teams that need core testing, heatmaps, recordings, and personalization without paying for unused enterprise features.
Optibase combines A/B testing results with heatmaps and session recordings to show not just what converts, but why. Users can visualize click patterns, scroll behavior, and watch real user sessions to identify friction points and validate experiment findings with qualitative insights.