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Luma Ray 3

Luma Ray 3

First reasoning video model with studio-grade HDR

Website lumalabs.ai
Overview

What it is

Use your phone to create 3D renders of objects for video. Epic results. Capture in lifelike 3D. Unmatched photorealism, reflections, and details. The future of VFX is now, for everyone!

Intent

I need it when

Produce export-ready professional video files in formats compatible with post-production workflows

Luma supports export of high-quality EXR files for professional workflows and offers resolution options up to 1080p (Ray3.14) and 4K (Kling models). The platform integrates editing, refinement, and caption addition within the same project, delivering polished deliverables ready for production use.

Generate high-quality, coherent video content from text or image prompts with realistic motion and logical event sequences

Ray3 is Luma's reasoning video model designed to produce fast coherent motion, ultra-realistic details, and logical event sequences. It enables users to create professional-grade videos directly from prompts without manual frame-by-frame editing, reducing production time from days to minutes.

Scale creative production across teams while maintaining brand consistency and reducing manual handoffs between departments

Luma Agents orchestrate Ray3 with other multimodal models to coordinate media generation across image, video, audio, and text. Team workspaces enable shared credits, collaborative projects, and context preservation across workflows, eliminating production friction and enabling parallel execution.

Create cinematic video content with HDR support and storytelling capabilities for film, commercial, or narrative projects

Ray3 is the world's first HDR video model and reasoning video model designed to tell stories. It supports high dynamic range output and maintains narrative coherence across sequences, making it ideal for filmmakers and content creators who need broadcast-quality storytelling tools.

Transform existing images or videos into new variations with different styles, angles, or compositions for marketing and e-commerce

Ray3 supports image-to-video and video-to-video generation modes, allowing users to create product hero shots, lifestyle photography variations, and multi-angle content from single source assets. This enables rapid A/B testing and localized content creation at scale.

Drop

Not a fit when

  • User needs real-time video generation with sub-second latency for live streaming applications
  • User requires offline-only video generation without cloud infrastructure dependency
  • User needs to generate videos in proprietary or highly specialized formats not supported by Luma's model ecosystem
  • User has strict data residency requirements and cannot use cloud-based AI processing
  • User needs unlimited video generation without credit consumption or monthly subscription costs
  • User requires integration with legacy video production software that lacks API compatibility with Luma's systems
Commercials

Pricing

USD30 - USD300 / monthly View pricing