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Howdy

Howdy

Send cold DMs that feel warm

Overview

What it is

Howdy helps creators and marketers send personalized Instagram DMs. Send smarter messages and save hours each week. Reach thousands of leads with uniquely targeted messages on Instagram while protecting the integrity of your Instagram accounts.

Intent

I need it when

Track which outreach messages generate replies and optimize messaging strategy based on performance data

Howdy provides built-in campaign analytics showing DM send counts and reply rates. Users can instantly view responders and follow up, enabling data-driven iteration on messaging templates and targeting criteria.

Manage outreach across multiple Instagram accounts from a single dashboard

Howdy's Chrome Extension and platform support running campaigns across multiple Instagram accounts simultaneously, allowing agencies, social media managers, and multi-account creators to consolidate outreach operations.

Scale personalized outreach to Instagram users without spending hours on manual DM composition

Howdy automates lead collection from Instagram posts, hashtags, and followers, then generates AI-personalized DMs at scale. Users can send thousands of messages that feel individually tailored, reducing manual outreach time from 20+ hours weekly to 2 hours while maintaining personal tone.

Build qualified lead lists from Instagram audiences and segment them for targeted campaigns

Howdy collects leads from Instagram post engagements, hashtags, locations, and public account followers, then organizes them into custom lists. AI profile analysis filters leads by bio, content, and engagement patterns, enabling precise targeting without manual vetting.

Start conversations with potential customers, collaborators, or community members without appearing generic or spammy

Howdy's AI analyzes each prospect's bio, posts, and engagement to generate contextually relevant DMs. This personalization approach helps users establish genuine connections at scale while respecting Instagram's guidelines on natural timing and account safety.

Drop

Not a fit when

  • User needs to automate outreach on platforms other than Instagram (LinkedIn, TikTok, email not supported)
  • User wants to message verified Instagram accounts, as Howdy cannot access follower lists of verified accounts
  • User requires guaranteed compliance with Instagram terms of service for high-volume automated messaging
  • User needs real-time lead generation without manual list building or CSV uploads
  • User operates in a jurisdiction with strict regulations on automated direct messaging and data collection
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Pricing

Credit-based system. 1 credit = 1 message. Free tier includes 20 credits on signup. Bulk discounts available for higher volumes. View pricing