Back to products
Google Search AI Mode

Google Search AI Mode

Go beyond search

Website blog.google
Overview

What it is

AI Mode is a new generative AI experiment in Google Search. Get AI-powered answers to complex questions, with links to sources. Uses a custom Gemini 2.0 model for multi-step reasoning.

Intent

I need it when

Get AI-powered answers with direct access to fresh, real-time information and web content

AI Mode integrates Google's Knowledge Graph, real-time data, shopping information, and web content into AI responses. Users can ask follow-up questions to dig deeper and receive links to relevant sources for further exploration.

Explore complex topics that require multi-step reasoning and comparisons across multiple sources

AI Mode uses Gemini 2.0 with advanced reasoning to handle nuanced questions like comparing sleep tracking features across devices. It conducts parallel searches across subtopics and synthesizes results into a single coherent response, eliminating the need for multiple sequential searches.

Discover and access web content more effectively through natural language expression of constraints and nuances

AI Mode's deep information retrieval allows users to express search intent with all nuances and constraints in natural language. The system then retrieves and presents relevant web content in multiple formats, making content discovery more intuitive than traditional keyword search.

Ask nuanced, multi-part questions and receive contextual follow-up assistance without starting new searches

AI Mode enables conversational search with the ability to ask complex questions and follow-ups in a single session. The custom Gemini 2.0 implementation plans, searches, and adjusts based on findings, then provides easy-to-digest responses with supporting links.

Drop

Not a fit when

  • User needs traditional web search results without AI synthesis or interpretation
  • User requires guaranteed factual accuracy for critical decisions, as AI Mode is early-stage and may occasionally present biased or opinionated responses
  • User is not a Google One AI Premium subscriber, as access is currently limited to this tier
  • User needs instant answers without follow-up exploration, as AI Mode is designed for complex multi-part questions requiring reasoning
  • User operates in a region outside the U.S., as AI Mode is currently only available there
Commercials

Pricing

Free for Google One AI Premium subscribers; limited opt-in Labs access