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Google Flow

Google Flow

AI-powered filmmaking with Veo 3

Website blog.google
Overview

What it is

A new type of AI filmmaking tool that combines the best of Veo, Imagen and Gemini — built with and for creatives.

Intent

I need it when

Learn filmmaking techniques and creative styles by studying how professional clips were generated

Flow TV showcases clips and content generated with Veo, displaying the exact prompts and techniques used. This provides practical learning resources for users to understand and adapt new creative styles and filmmaking approaches.

Maintain visual consistency across multiple video clips and scenes with the same characters and subjects

Flow's asset management and ingredient system lets users create characters or scenes once, then reference and reuse them across different clips with consistency. Users can bring their own assets or generate new ones with Imagen's text-to-image capabilities, ensuring cohesive storytelling.

Master camera movement, angles, and perspectives in generated video without technical camera operation skills

Flow provides direct camera controls for shot composition, motion, and perspective adjustments. Users can control camera angles and movements through intuitive controls, enabling professional-looking cinematography without requiring traditional camera operation expertise.

Create cinematic video clips and scenes from text descriptions without extensive manual filming or editing

Flow uses Veo, Google's generative video model, to convert natural language prompts into high-quality cinematic video with exceptional physics and realism. Users describe their vision in everyday language and Flow generates video clips, eliminating the need for traditional camera work and post-production editing.

Extend and edit existing video shots while maintaining continuous motion and character consistency

Flow's Scenebuilder feature allows users to seamlessly edit and extend shots, revealing more action or transitioning to new scenes with continuous motion and consistent characters. Users can reference scene images to start new shots, enabling fluid narrative progression.

Drop

Not a fit when

  • User requires offline video editing without internet connectivity or cloud dependency
  • User needs traditional frame-by-frame manual video editing with pixel-level control
  • User operates outside the U.S. and Flow is not yet available in their country
  • User requires video generation without AI assistance or prefers deterministic, non-generative workflows
  • User needs real-time video processing with sub-second latency for live streaming applications
Commercials

Pricing

Subscription-based access through Google AI Pro and Google AI Ultra plans