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folk Assistants

folk Assistants

Sales Assistants working 24/7 to help you close more deals

Website folk.app
Overview

What it is

folk is like the sales assistant your team never had. Our CRM is simple, integrated, and proactive. The tool of choice for over 4000+ businesses around the world. folk does the busy work for you, so you can focus on building real relationships.

Intent

I need it when

Quickly understand relationship context and deal status without scrolling through long conversation threads

Recap Assistant generates instant AI summaries of relationships with any person, company, or deal by scanning emails, meetings, notes, WhatsApp, and LinkedIn activity, providing overview, key discussion points, and next steps in customizable formats (MEDDIC, BANT, or custom).

Automate follow-up timing and drafting to ensure no sales opportunities are missed

Follow-up Assistant analyzes email and WhatsApp conversations to detect inactive discussions with pending next steps, then sends AI-generated follow-up suggestions pre-written in the user's tone and tailored to conversation history, eliminating manual follow-up management.

Scale personalized email outreach without manual effort while maintaining consistency and tracking results

Workflow Assistant automates trigger-based email campaigns with AI personalization using latest interactions and public notes, allowing teams to define workflows (e.g., when lead status changes), preview emails, and track campaign metrics (sent, opened, replied, bounced) within the CRM.

Reduce manual research time and keep company data accurate and up-to-date across the sales team

Research Assistant automatically enriches company profiles with industry, size, funding, and social links, then generates context-rich research notes powered by People Data Labs and Perplexity, enabling bulk research runs and consistent customized insights.

Drop

Not a fit when

  • User needs a standalone AI assistant tool without CRM functionality; folk Assistants are embedded within the folk CRM platform
  • Organization requires only basic email follow-up without contact enrichment, research, or workflow automation capabilities
  • User operates in a non-sales context (e.g., customer support, HR) where CRM-based sales assistants are not applicable
  • Team needs real-time AI assistance for non-email channels; Assistants focus on email and WhatsApp conversations only
  • Organization requires offline functionality; folk Assistants operate as cloud-based SaaS requiring internet connectivity
Commercials

Pricing

Freemium with paid Premium plan. 14-day free trial available. Pricing varies by team size (1-2, 3-9, 10-49, 50-249, 250-999, 1000+ users). View pricing