Turn on hyper-personalization in your app
The API for complete, real-time user context. Let users bring their habits, history, and preferences to your app—securely, instantly, in a tap.
Crosshatch positioned itself as 'Plaid for Personalized AI,' enabling AI systems to reference user experiences and preferences with explicit consent, creating contextual personalization that respects user choices rather than relying on scraped data
Crosshatch functioned as a digital wallet allowing consumers to selectively share personal data with trusted brands, enabling brands to receive direct feedback from customers about preferences without relying on data brokers or surveillance capitalism
Crosshatch allowed users to choose what information to share with specific brands they trust, preventing unwanted data sharing and reducing irrelevant ad targeting based on incomplete or incorrect data inferences
Crosshatch eliminated expensive marketing analytics guessing games by creating direct communication channels where consumers voluntarily share accurate information about interests, eliminating the need for large data science teams to infer customer preferences