Component CMS with built-in AB testing and personalization
Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers.
Croct builds comprehensive user profiles with real-time event tracking, identity resolution, and advanced segmentation based on 100+ behavioral signals. Teams can create real-time audiences, estimate segment size before execution, and track personalization performance across different audience segments and devices.
Croct combines component CMS, AB testing, personalization, segmentation, and user profiling in one platform with built-in analytics and data export capabilities. This eliminates the need for separate CDPs and analytics tools, reducing costs (85% savings vs. Contentful + Segment + VWO) and integration complexity.
Croct provides built-in Bayesian AB testing with unsampled analytics, feature flags, and cross-device experiment support. Teams can run experiments across multiple pages and backend logic with real-time results, eliminating guesswork in conversion rate optimization and enabling data-driven decision-making.
Croct's component-based headless CMS allows non-technical users to manage personalized content through a no-code interface while developers maintain control through SDKs and APIs. It integrates with existing tools (Strapi, Shopify, Storyblok, HubSpot) and works standalone, reducing development overhead for content updates.
Croct enables real-time personalization by delivering tailored content to different visitor segments (new users, returning users, customers) without requiring developer involvement for each iteration. Users can create personalized experiences based on user behavior and profiles, driving higher conversion rates as demonstrated by customer case studies showing 18-82% conversion rate increases.