Send thoughtful gestures to friends to show they're thinking of them
Users can send virtual cookies with custom text and images to friends, creating a meaningful way to express care without requiring a full conversation
Cookies by Waffle
Cookies by Waffle
Send exploding cookies to your friends
Overview
What it is
Let your friends know that you’re thinking of them and send them a virtual cookie. Add an image and text to make your cookie even more meaningful. Life moves fast, and so do cookies. Each cookie disappears just moments after they are opened.
Intent
I need it when
Stay connected with best friends through daily meaningful updates
Waffle lets users share voice notes, images, or both with their closest friends in a dedicated feed, ensuring every message reaches people who matter most rather than getting lost in algorithm-driven feeds
Maintain consistent daily connection with close friends through streaks
Waffle tracks weekly sharing streaks and waffle levels, gamifying regular communication and encouraging users to share at least one waffle per week to maintain their streak
Avoid social media fatigue and doomscrolling while staying in touch
Waffle's small-circle design and 24-hour disappearing messages create a focused, low-pressure environment where every connection is meaningful and the feed stays fresh without endless scrolling
Drop
Not a fit when
- User wants to connect with strangers or large audiences; Waffle is exclusively for close friends only
- User needs permanent message history; all waffles disappear after 24 hours
- User prefers traditional social media feeds; Waffle eliminates doomscrolling with a curated close-friends-only model
- User requires cross-platform desktop experience; app is designed for iPhone with limited macOS support
- User wants asynchronous long-form communication; Waffle emphasizes fresh, ephemeral daily updates
Commercials
Pricing
Free app with no in-app purchases mentioned View pricing