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Blindspot

Blindspot

Book 2.5M+ billboards worldwide like you book an Uber

Website seeblindspot.com
Overview

What it is

Imagine your ads in Times Square or anywhere else in the world. Blindspot lets you pick the exact billboards you want, the hours you need with a creative that works, swapped in real-time when the weather, traffic, or crowd changes. Spots are as low as $1/hour.

Intent

I need it when

Book digital billboard advertising quickly without gatekeepers or long approval processes

Blindspot enables self-service booking of 2.5M+ billboards worldwide with approval typically within minutes to hours. Users pick exact boards, hours, and creative without media agency intermediaries, similar to booking an Uber.

Access premium billboard locations globally without traditional media buying constraints

Blindspot provides programmatic access to billboards in Times Square, Nasdaq, Chicago, Las Vegas, London, Dubai, Seoul, and 2.5M+ locations worldwide. Over 20,000 clients including Rihanna, Airbnb, TikTok, and GoDaddy use the platform for global reach.

Adapt billboard creative in real-time based on weather, time of day, and events

Blindspot allows context-aware creative swaps triggered by real-time conditions—run umbrellas when it rains, iced coffee at 90°F—without manual re-uploads or approval delays. Users control frequency and tailor messages per board location.

Run affordable, targeted out-of-home campaigns on a limited budget

Blindspot offers access to remaining inventory at variable pricing based on screen value and time slots. Users pay only for hours they want (e.g., skip 3am unless targeting night audiences) and see exact budget before approval with no hidden fees.

Measure billboard campaign ROI and attribute foot traffic, web traffic, and sales lift

Blindspot maps each screen's viewshed, builds exposed-vs-control cohorts, and tracks lift in foot traffic, web sessions, sign-ups, or sales with custom lookback windows. Transparent reporting shows every play with no mystery CPM black boxes.

Drop

Not a fit when

  • User wants to cancel or extend campaigns after booking—Blindspot does not currently allow campaign cancellation or extension; users must create duplicate campaigns instead
  • User requires guaranteed placement on specific premium billboards—Blindspot offers remaining inventory that major media agencies don't buy, not guaranteed premium placements
  • User needs real-time campaign modifications after approval—campaigns cannot be displaced once approved and running
  • User operates in regions with limited digital billboard networks—Blindspot's coverage varies by location and is not universal globally
  • User requires personal data targeting or audience segmentation—Blindspot uses only anonymous, privacy-first analytics without personal information storage
Commercials

Pricing

Variable pricing based on billboard screen value (size, quality, reach), time of day, and location. Popular rush hours cost more; overnight hours are cheaper. No hidden fees. View pricing