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Bing Video Creator

Bing Video Creator

Turn your words into short videos on Bing

Website blogs.bing.com
Overview

What it is

Microsoft's Bing Video Creator lets you generate free, short AI videos from text prompts. Powered by Sora, it's rolling out on the Bing Mobile App, offering easy video creation with C2PA labels.

Intent

I need it when

Create short video content from text descriptions without technical video editing skills

Bing Video Creator converts text prompts into 5-second AI-generated videos powered by Sora, enabling anyone to produce visual content by describing what they want to see, eliminating the need for video editing expertise or software

Explore creative directions and brainstorm visual concepts rapidly

Bing Video Creator enables users to test different creative styles, explore visual possibilities, build mood boards, and iterate on ideas quickly by queuing up to three video generations simultaneously, supporting the discovery and brainstorming process

Access AI video generation without subscription costs or upfront payment

The product is completely free to use with 10 fast-speed creations included per user; additional fast creations require only Microsoft Rewards points (no direct payment), making professional-quality video generation accessible to all users

Generate visual content to commemorate special moments or communicate ideas quickly

Users can generate short videos for special occasions, turn ideas into easy-to-understand visuals, create jokes or memories, and share directly to social media or via email, making communication more compelling and memorable

Drop

Not a fit when

  • User requires long-form video generation (product creates only 5-second videos)
  • User needs 16:9 format immediately (currently only 9:16 available; 16:9 coming soon)
  • User requires unlimited fast-speed generation without spending Microsoft Rewards points
  • User operates in China or Russia (product explicitly excluded from rollout)
  • User needs videos with harmful, unsafe, or policy-violating content (system blocks such prompts)
Commercials

Pricing

Free with optional Microsoft Rewards redemption for accelerated processing