AI-powered surveys that feel like real conversations
BetterFeedback helps product teams better understand customer needs and discover in real-time what they are struggling with based on qualitative data. Add your reviews, support tickets, conversations, etc. and find out what users are saying and why in seconds.
Surveys appear only after purchase is complete on the order confirmation page, eliminating checkout friction. No-code Shopify app installation takes under 5 minutes; AI generates survey questions based on merchant input, requiring no technical setup or survey design expertise.
BetterFeedback deploys AI-powered follow-up questions on the order confirmation page that convert one-word answers ('TikTok') into detailed explanations ('unboxing video by creator X, packaging quality was the deciding factor'). This enables merchants to optimize ad spend and messaging based on actual purchase drivers rather than attribution labels.
The product captures customer objections during post-purchase surveys (e.g., 'couldn't tell actual size from photos') and groups them by frequency and severity. Merchants can then fix product listings, add missing information, or adjust pricing presentation to reduce future cart abandonment.
BetterFeedback monitors satisfaction sentiment in real-time, automatically flagging negative responses so merchants can reach out proactively. Positive respondents are routed to review platforms, converting post-purchase interactions into reputation management and social proof.
AI groups responses by theme and sentiment, surfacing real customer language and objections. Merchants extract direct quotes about what convinced buyers or what almost stopped them, enabling data-backed copywriting improvements across ads, product pages, and email campaigns.