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Amplitude Guides and Surveys

Amplitude Guides and Surveys

Drive user engagement with perfectly-timed messages.

Website amplitude.com
Overview

What it is

Amplitude is the leading AI analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

Intent

I need it when

Personalize user onboarding and feature adoption messaging

Guides and Surveys supports smart triggers and cohort targeting to deliver personalized in-app guidance. Teams can create conditional messaging based on user behavior and properties, improving feature adoption rates and reducing support burden.

Collect in-app user feedback and guide users through product features

Guides and Surveys enables time and event-based triggers to display targeted in-app messages and feedback collection forms. Users can segment by cohort and behavior, allowing product teams to gather qualitative insights directly from users at the right moment in their journey.

Understand what users want and need from product features

The AI Feedback capability distills customer feedback from multiple sources into actionable insights. Surveys collect structured feedback that integrates with Amplitude's behavioral analytics, enabling teams to correlate what users say with what they actually do.

Scale A/B testing of messaging and user engagement strategies

Guides and Surveys integrates with Amplitude's Feature Experimentation and Web Experimentation tools, allowing teams to test different messaging variants and measure impact on user behavior, retention, and conversion metrics within a single platform.

Drop

Not a fit when

  • Organization needs standalone survey tool without analytics integration—Guides and Surveys is bundled within Amplitude's broader platform
  • Company requires white-label surveys at Starter tier—white-labeling only available on Plus plan and above
  • Team needs more than 2 active guides/surveys on Starter or Plus plans—limited to 1-2 active guides depending on tier
  • Business requires private feedback sources—only available as add-on on Growth and Enterprise plans
  • Organization needs advanced survey customization without coding—custom templates require add-on purchase on Plus tier
Commercials

Pricing

USD0 / monthly View pricing