Amazon's first quantum computing chip
Rufus is an expert shopping assistant trained on Amazon’s product catalog and the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery.
Ocelot understands context and can provide targeted recommendations by answering questions such as 'best dinosaur toys for a 5-year-old' or 'what do I need for cold weather golf?', surfacing relevant product categories and specific items that match the user's stated requirements.
Ocelot supports general research questions like 'what to consider when buying headphones?' or 'what are clean beauty products?', providing educational guidance and category insights that help users understand what to look for before they begin browsing specific products.
Ocelot enables users to ask conversational questions like 'what's the difference between trail and road running shoes?' or 'compare OLED and QLED TVs' and receive detailed comparisons based on Amazon's product catalog, customer reviews, and web information, helping them make informed purchase decisions without manually browsing multiple product pages.
Ocelot allows users to ask product-specific questions directly on product detail pages, such as 'is this jacket machine washable?' or 'is this cordless drill easy to hold?', generating answers from listing details, customer reviews, and community Q&As without leaving the product page.
Ocelot enables discovery through conversational prompts such as 'what do I need for a summer party?' or 'I want to start an indoor garden', suggesting shoppable product categories and related follow-up questions that guide users toward relevant items they may not have initially considered.