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Adoptly

Adoptly

Turn product releases into feature adoption

Website useadoptly.com
Overview

What it is

The most affordable way to create, target, and measure in-app announcements, product update banners, modals, hints, and changelogs for your SaaS app.

Intent

I need it when

Launch product feature announcements and updates to users without engineering involvement

Adoptly enables product and marketing teams to design, publish, and manage in-app announcements (modals, banners, hints, tooltips) through a no-code Studio interface. Teams can launch updates in minutes without pulling engineering resources, keeping developers focused on product work.

Measure which product announcements drive feature adoption and engagement

Adoptly tracks announcement views, clicks, and unique users in real time with per-user visibility and page-level performance breakdown. Teams can export analytics as CSV and use filters to identify high-impact pages and segments, enabling data-driven iteration on messaging.

Create in-app announcements that match product design and feel native rather than bolted-on

Adoptly offers full design control over colors, typography, layout, spacing, border radius, and padding. Announcements are customizable to match product aesthetics, and the lightweight integration (3 lines of code) keeps the implementation simple.

Scale announcement management across growing teams without per-seat licensing costs

Adoptly uses MAU-based pricing rather than per-user or per-seat models, making it cost-effective as teams grow. The free plan supports 700 MAU with basic features, and paid plans scale with user volume rather than team size, with unlimited team members on Growth plan.

Ensure product announcements reach the right user segments at the right time

Adoptly provides advanced targeting by audience segment, page URL, trigger event, language, device type, date range, and custom tags. This allows teams to show announcements only to relevant users, reducing noise and improving message relevance.

Drop

Not a fit when

  • You need complex multi-step onboarding flows beyond simple announcements and product updates
  • Your product has fewer than 700 monthly active users and you require more than 3 published announcements simultaneously
  • You require real-time analytics with sub-minute granularity or custom reporting beyond CSV export
  • You need to target users based on custom behavioral events not supported by page, trigger, language, device, or date parameters
  • Your team requires on-premise or self-hosted deployment options
Commercials

Pricing

EUR0 - EUR100 / yearly View pricing